Boosting Revenue: How Kiosks Drive Sales and Customer Loyalty

A Touch Screen Self-Service Kiosk is a powerful upselling and cross-selling tool that can be more effective than a human employee. It's a data-driven engine for boosting a company's bottom line.

• Smart Suggestions: Kiosks can be programmed to display personalized, relevant upsell offers. For example, a kiosk in a movie theater might suggest a larger popcorn size or a drink pairing after a customer selects their movie ticket. Data shows these prompts work: a study in the quick-service restaurant (QSR) industry found that average order value increased by 15-20% after implementing self-service kiosks with smart upsell features.
• Visual Appeal: The kiosks' large, vibrant screens can showcase high-quality images of products. This visual merchandising can make food look more appealing or highlight new items more effectively than a verbal description.
• Customer Loyalty Integration: Kiosks can easily integrate with loyalty programs. They can prompt customers to scan a loyalty card or enter a phone number to redeem points or discounts. This encourages repeat business and helps a company build a valuable database of customer behavior. A major coffee chain saw a 40% increase in loyalty program sign-ups after introducing kiosks in its stores.

Kiosks are silent salespeople. They don't just process transactions; they actively work to increase revenue and build long-term customer relationships.